Thursday, July 31, 2008

The Disaster that is US Airways

I missed this while I was gone but thought it worth reposting here. US Airways is removing its in-flight entertainment system from all domestic flights. US claims they will save $10 million in fuel from the weight reduction of not having the systems on-board. The main thrust of the argument is that people don't pay them $5 for headsets anymore and, here is where it gets good, the studios don't give US Airways the movies for free.

This is just sad. It shows just how unfocused an airline can be when they A. Are try to complete and a merger and B. Are trying not to go bankrupt. Let's be clear: FUEL IS NOT RESPONSIBLE FOR CHANGING CUSTOMER BEHAVIOR. The charging for headsets gimmick has been going down the drain for a long, long time. First, you can use your headset. Second, the IPOD. If US Airways didn't have the foresight to tackle this consumer change, then what will they be able to tackle?

In October, they say they will be testing a lightweight fiber optic system to deliver entertainment. My bet is that US Airways doesn't last long enough for this to be rolled out.

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