Also, if you happen to get a hand on ATW's "World Airline Report", a quick read reveals that carriers across the world are innovating to maximize revenues from the one segment that can consistently provide demand: premium travelers. Almost every other strategy out there involves upgrading the business class product and introducing or reconfiguring premium economy. This is a great thing for business travelers and leisure travelers looking for a step up. Need proof? Just check out Qantas' new premium economy product.
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